Brand identity for Design Academy, a school for graphic design. The logo is constructed entirely from the foundational elements of the discipline — a cross representing the grid, paired with a triangle, a circle, and the letters D and A. Each element is assigned a deliberate color: red for the grid, blue for the circle, green for the triangle, and black for the letterforms, directly referencing the RGB color system that sits at the core of every designer’s work.
The result is a mark that doesn’t just represent the school — it speaks the language of design itself, making the logo both a symbol and a lesson.