SAOS - Craft Beer
Brand identity and label design for SAOS, a craft beer from the island of Samothrace. The logotype shapes the word SAOS into the silhouette of Mount Saos, the island’s defining landmark, grounding the brand in its origin from the very first glance.
SAOS BLACK
Inspired by the Kaverian Mysteries — the ancient secret rites that took place on Samothrace for centuries. The BLACK label draws from that sense of depth, ritual, and the unknown, translating a piece of the island’s mystical past into a dark, atmospheric design.
SAOS IPA
Rooted in the spirit of Samothrace itself — a place known for its rawness, freedom, and untamed nature. The IPA label captures that feeling of openness and liberation, with a design as bold and unfiltered as the island experience.
SAOS LAGER
A tribute to the natural landscape of Samothrace. The Lager label is inspired by the island’s iconic pedestals — ancient stone remnants standing quietly in the terrain — reflecting the calm, timeless beauty that defines the island.
SAOS RED ALE
The Red Ale looks to the Samothracian summer — warm beaches, unhurried days, and a coastline that invites you to slow down. The label captures that relaxed, sun-soaked mood, making it the most laid-back expression in the SAOS family.
